By Ramona du Houx
Heiwa Tofu is celebrating its new food production facility at 201 West Street, Rockport, Maine with a grand opening party on Friday, October 7, 2016 between 2:00 and 8: 00 pm. There will be a tour of Heiwa’s new tofu making operation, festivities and games. Locally made refreshments will be provided.
Owners Jeff Wolovitz and Maho Hisakawa purchased the building in April, renovated the space to optimize production of their small batch, handcrafted, organic tofu and began operations in late June.
“This investment in our own production facility is a milestone for Heiwa,” said Wolovitz. “We have much more control over our business and greater opportunity for growth.”
Heiwa recently hired two more employees to help with production and keep pace with growing demand.
Heiwa’s sales have doubled in the last 18 months.
According to Wolovitz, consumers who are interested in nutritious, protein-rich alternatives to meat seem to be discovering the versatility of tofu.
“Our customers can’t seem to get enough of our tofu and some even admit they never liked tofu until they tried Heiwa," said Wolovitz, who also suggested that it’s a combination of the creamy texture, delicious taste and freshness that make Heiwa a favorite of tofu connoisseurs.
An added bonus for many customers is that Heiwa uses mostly Maine grown organic, non-GMO soybeans to produce their tofu, buying all soybeans available from both local farms and dedicated soybean growers.
Wolovitz and Hisakawa view a locally grown, plant based diet as a way to a more peaceful planet.
“Heiwa - pronounced Hey wah - means peace in Japanese and we have come to think of Heiwa Tofu as Peace on a Plate.” said Hisakawa.
Jeff and Maho launched Heiwa eight years ago in a converted garage space behind the Knox Mill in Camden, Maine. While the couple and their two young daughters, Ami and Ina, continue to sell the family’s prized tofu directly to customers at the local farmer’s market.(photo below)
Heiwa is available today in 200 restaurants, natural food stores, colleges and universities throughout Maine, parts of New Hampshire, Massachusetts, and a little bit beyond.