Maine's annual tourism conference brings together approximately 400 industry businesses, organizations and stakeholders from across the state each year for an exchange of ideas and best practices to help build one of Maine's most vital and valuable industries.
The 2018 conference theme reflects the Maine brand value, Originality, the core of the Maine Office of Tourism's marketing program.
The two-day conference will open with an afternoon of information sessions and skills-building workshops, using Portland as the conference campus with workshops at a variety of locations in addition to the conference home at the Holiday Inn by the Bay. The evening opening reception will take place at Bayside Bowl.
The Day 1 sessions will include a presentation on the results of the 2017 DestinationNext statewide survey, and updates from Cruise Maine, the Maine Motorcoach Network, and Experience Maritime Maine. Skills-building workshops will share best practices and "how-to" advice for video storytelling, successful social media, cybersecurity, experience building, and digital marketing.
The Day 2 conference agenda will include the Maine Office of Tourism 2017 report, a roll-out of Maine's 2018 tourism marketing campaign, and the annual Governor's Conference on Tourism awards luncheon.
Maine Department of Economic and Community Developmad a panel discussion on workforce development challenges and opportunities in Maine. He will be joined on stage by Maine Office of Tourism Director Steve Lyons.
Keynoter Kelly McDonald, one of the nation's top experts in multicultural marketing and consumer trends, will talk about how to market to and meet the needs of a diverse customer base through customized service and targeted outreach.
Conference breakout sessions will share insights from Maine businesses that are successfully leveraging existing assets and events to attract a wider audience.
More information and registration is available at www.MaineTourismConference.com.