President Barack Obama and Michelle Obama have entered into a “multi-year agreement” to produce films, documentaries and various series for Netflix, the company announced Monday.
Netflix did not immediately disclose the dollar amount the Obamas are expected to receive, but the company said in a tweet that the wide-ranging contract includes the potential for scripted series, unscripted series, docu-series, documentaries and feature films.
The streaming service has close to 118 million subscribers around the world, potentially giving Obama a heightened platform for influence. It has sough to greatly expand its original programming, and earlier this year featured Obama in its new talk show, "My Next Guest Needs No Introduction with David Letterman."
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Obama said in a statement. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
The New York Times first reported on the negotiations earlier this month. Among the reported potential programming ideas are shows that highlight inspirational stories, or that feature the Obamas talking about the key issues that dominated their time in the White House — like health care, immigration and nutrition.
Obama has at times utilized various entertainment shows to push his agenda during his presidency. In 2014, he went on the web series "Between Two Ferns" with comedian Zach Galifianakis to promote Obamacare enrollment. The following year, he went on NBC's 'Running Wild with Bear Grylls' to bring awareness of climate change.